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| Katrina Markoff |
"From the kitchen of her Chicago apartment, Katrina Markoff has launched a
veritable chocolate revolution. She is personally responsible for the
conceptualization of her collections, recipe development and vision of
Vosges Haut-Chocolat, and with chocolate as her medium, she encourages
others to explore the diversity of cultures, artists, traditions and
movements. Through her inspiration, sensual and experiential approach,
unexpected ingredients and highly sophisticated methods, Katrina inspires and models innovation - taking risks and pushing the boundaries of chocolate conventions."
What a PERFECT fit! C & A Camp is now our local source for Vosges Chocolate!
"With each chocolate collection she creates, Katrina opens minds to
new ideas and inspires a more non-judgmental and inclusive world."
Katrina’s Creative Process:
Step 1 - FALL IN LOVE
My first step, and the origin of everything thereafter, is the act of
falling in love with either beauty, curiosity or cause. This may be as
simple as my first encounter with wattleseed, a food staple of the
Aboriginal culture, the beauty of Antoní Gaudí’s cathedral, La Sagrada
Família or the women of Afghanistan working in a beauty parlour.
Step 2 - INSPIRATION
With love there is no thought - only feeling - and it inevitably floats
me to the next step of inspiration. A moment of transparency comes and
the inspiration transforms into a vision of connectivity to my craft.
Listening carefully, I hear the vision with clarity, allowing me to
translate the love into my medium of chocolate storytelling.
Step 3 - ACTION
The action is not just dreaming and leaving the thoughts in the clouds,
but actually DOING something to physically create the idea. It is the
pivotal moment. I act so as not to lose the idea to the fires that flare
up around me in a moment’s notice. I take action to create the
collection out of dire need for it to tangibly exist. It is never
perfect, for if it were it would never be born.
Step 4 - EXPERIENCE
Finally, there is the experience. The inspiration, ingredients and story
create the final experiential interaction of each product with YOU. You
embark upon your personal, sensory journey: the loosening of the ribbon
and lifting of the boxes, the dissemination of a message, the
interpretation of new parfums and the connection with your
senses. If due to this experience, you stop and think about something in
a new light, open your mind to a novel idea and possibly create through
your medium, then this is a success.
C & A Camp
Downtown Charlottesville
434-973-5555
